Play For a Cause! #Assist

This summer, the SEED Project and Assist NYC are teaming up to offer an open run experience like no other.  You have the chance to play with your closest friends, NBA Players, Current and Former D-1 Athletes, Syracuse Basketball Legends and SEED Academy alumni.

It gets even better.

For every participant that competes in the open run, one middle school student in Senegal, West Africa will receive school supplies and be able to participate in  SEED programing for an entire year. SEED participants receive: free school tuition, school supplies, a backpack, basketball sneakers and gear, and weekly academic tutoring, basketball training, and English language classes.
Limited Spots Available!
**SEED Project is a 501(c)3 non-profit and  is tax deductible (EIN # 83-0361589)**

More Details

  • Open Run Details:

    *$50 Minimum Donation to Play

    * 2 Courts, Non-Stop Games

    *Games to 11, 1s & 2s

    * 1 Event T-Shirt

    * Event Photos

    * Autograph opportunities with NBA Players

    * Must be 18 or older to play


    Each team will have 1-2 "talent" players on their team!
    Confirmed talent for the event:
    Kris Joseph (Syracuse '12) James Southerland (Syracuse '13) Brandon Triche (Syracuse '13)  Tor Watts (UCONN '14) Baye Moussa-Keita (Syracuse '14)  Scoop Jardine (Syracuse '12)
    +SEED Project Alumni +Surprise Guests


  • Discounted Ticket to SEED Summer Party:

    All participants will receive $30 off on up to two (2) tickets to SEED's annual Summer Party.  

    Discount Code:  SEEDFAMILY

    When:  June 24th | 7-11pm

    Where: Up & Down | 244 W. 14th St.

    What: West-African themed fundraiser to support the SEED Project | Open Bar + Food by Miss Lilys and celebrity chef, Pierre Thiam

    Who:  350+ SEED Project supporters and their guests, NBA Players, 2014 draftees

    **Must be 21 or older to attend

Our Hosts

SEED Project

Founded in 2002, the SEED Project is an innovative non-profit that uses basketball and education as tools to develop global leaders.  SEED serves more than 500 students, grades 6-12, in Senegal (West Africa), with basketball training, academic tutoring, English language classes and a dynamic leadership curriculum.  In a country where only 11% of the population is enrolled in high school, 75% of SEED students have moved on to college and over 100 alumni are currently studying or working professionally in 16 countries around the world. 

Assist NYC

Founded in 2014 by former Syracuse University  basketball players, Todd Burach and Griffin Hoffmann, Assist NYC leverages the game of basketball by dedicating time, effort, and financial resources to assist organizations in achieving their goals.  Assist offers free customizable basketball programing for organizations serving youth throughout the NYC area.  Assist also uses their services as a fundraising tool to help raise awareness and funds for charitable organizations by offering  fantasy skill basketball clinics.


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